When the open market is the better path, VWP is built for that too.
A traditional public listing isn't a fallback here — it's a discipline. Premium positioning, prep, marketing, and negotiation, executed by a team that knows what Seattle buyers actually respond to. If the development-value analysis points to a public sale, this is what running it well looks like.
Listed in Green Lake. Sold above asking.
1150 N 77th St. Multiple offers, premium positioning, cinematic photography, and the 16-page property booklet our clients are known for. Here's the team and the system behind it.
The luxury home another team couldn't sell.
This Queen Anne home sat unsold under another brokerage. VWP took it over, repositioned it, and brought the right buyer — closing above the price the previous team had it listed at. The right strategy isn't always about beating asking; sometimes it's the difference between selling and not selling at all.
You're not hiring an agent. You're hiring a team.
Appraiser, negotiator, marketer, and new-construction sales lead — backed by a full in-house bench across operations, marketing, and acquisitions. The whole team moves your sale forward, so nothing slips between signing and closing.
Third-generation Seattle broker. Former Chief Appraiser and Certified Residential Appraiser, bringing unmatched pricing strategy and vacant-land feasibility expertise to every listing.
23 years across real estate and finance, including large-scale land assemblage. Known for creative, solution-based negotiation. Green Genius Award recipient and recognized Seattle business leader.
Seattle native and third-generation real estate. WSU-trained strategic marketer specializing in SEO, data analysis, and multi-channel campaigns. Focused on new construction and residential listings.
Northwest native from a Snohomish County sawmill family. Nearly two decades in new-construction sales — top-producing site sales at Quadrant Homes and D.R. Horton, then VP of Sales at Pacific Ridge Homes — now connecting VWP sellers with the right builders and buyers.
Great outcomes, fueled by great systems.
Results like that aren't luck. They're built on platform partnerships most agents can't offer — putting your home in front of more of the right buyers, on the two platforms that matter most.
Your listing in the top 10% of the largest home-buying platform.
Zillow Showcase is a premium, AI-powered listing format offered to just 1–2% of brokers — and every inquiry comes straight to your VWP agent.
Ahead of 90%
Showcase is capped at roughly 10% of Seattle listings — so your home is already outperforming 90% of others on the platform.
Views, saves & shares
Showcase listings see about 75% more page views, saves, and shares than a standard listing.
Faster offers
Showcase listings are 20% more likely to sell within the first 14 days on market.
Inquiries to your agent
Buyer inquiries route to your VWP agent — not whichever agent is paying for the zip code that month.
Amplified on Homes.com.
As Homes.com members, your listing gets the platform's full member toolkit — all pointed at one thing: more of the right buyers, paying closer attention to your home.
Seen first
Your listing sorts above the rest with premium size and placement — so more buyers see your home, sooner.
Follows buyers back
Buyers who viewed your home are shown your listing again across 1,000+ websites and social — pulling them back to it.
More engagement
Complimentary custom 3D tours let buyers walk your home online and linger far longer than photos alone.
Inquiries to your agent
Every buyer inquiry goes straight to your VWP agent — never a competitor paying for the zip code that month.
Visible everywhere a buyer might encounter it.
Most agents focus on one channel. We work four simultaneously — and we've built the in-house production team and tech partnerships to do it well.
Outside the home
Polished landscaping, premium Windermere signage, accessible contact info. Every drive-by becomes a lead.
Inside the home
16-page property packets, special feature sheets, silent talkers, custom QR codes, and neighborhood infographics.
Online
NWMLS, Zillow Showcase, Homes.com, Redfin, Realtor.com. Plus IG/FB reels, retargeting, and email blasts to a 2,000+ database.
On the street
A-board campaigns and pole posting. Anyone walking the neighborhood will know your home is for sale.
A 16-page property booklet — the kind of listing material most agents don't produce.
Extended marketing remarks drafted by professional copywriters. Dynamic QR codes. Special-feature highlights. A nearby amenity map personalized to your address. A seller story page. A full HD photography package — daytime, nighttime, drone, 3D walk-through, and digital floor plan.
- Professional copywriter-drafted property remarks
- Custom amenity map — restaurants, parks, schools, transit, employers
- Seller story page
- HD photography package — day, night, drone, 3D, floor plan
Studio-grade HD photography.
Two decades shooting luxury Seattle real estate. Our HD photography stands apart — with TV image overlay, grass replacement, sunset scheduling, and lit-up exterior editing. Priority express turnaround. Listing videos, neighborhood videos, and 3D walk-throughs included.
You'll always know how the campaign is performing.
Weekly market stats specific to your area, comparative analysis on recent sales and standing inventory, plus custom 7-, 30-, and 90-day traffic reports — reformatted however helps you make decisions.
- Area market stats & comp analysis
- Custom traffic reporting
- Direct line to your dedicated agent
A listing is a relationship. We staff it like one.
From the day we sign to the day we close, a full team moves your sale forward — not one agent juggling twenty other deals. Here's what that looks like in practice.
- 01
One point of contact — a whole team behind them
You deal with one person; behind them sit operations, marketing, acquisitions, and a site coordinator, all moving your listing forward.
- 02
Weekly site check-ups
A site coordinator visits every week to keep the property show-ready — signage, access, cleanliness, and marketing all kept sharp.
- 03
Weekly reporting you can actually read
Area market stats, comp updates, and custom 7/30/90-day traffic reports — so you always know exactly how the campaign is performing.
- 04
Proactive marketing & clean transaction management
We keep pushing across every channel and manage every detail of the deal — straight through to a clean closing.
What happens after you sign.
Once the listing agreement is signed, the machine starts. With pricing aligned, we can be ready to go to market inside of two weeks.
Package & media
Marketing remarks, the property booklet, and the full professional media package — photography, video, drone, and 3D walk-through — produced and ready to launch.
Launch
Live across NWMLS, Zillow Showcase, and the major portals, plus direct outreach to our buyer database and broker network — all in the same week.
Market & report
Active outreach, weekly site visits, and weekly reporting, so you always know exactly where the campaign stands.
Offers, negotiation & closing
Every offer compared side-by-side, negotiated hard, and managed cleanly all the way through to closing.
Results, not promises.
The VWP team epitomize that standard in the real estate industry for knowledge, service, and results. They continually underpromise and over-deliver. Dustin and Ian's dedication and talent resulted in the sale of our property in less than a week and for $200,000 over our asking price.
Their marketing made our home one of the most visited homes online. To this day, I refer my friends and family to this team for all real estate matters.
Results were nothing short of amazing. Process was professional yet friendly. The team took care of all the fine details to get the big picture right — even arranging a decorator who did exceptional work at a very reasonable price.
Annabelle Grimm
Have any additional questions? Reach out directly — or schedule a listing presentation and we'll walk through your strategy in person.
Not sure if listing is the right move? Start with a property review.
Most sellers benefit from understanding their full set of options before committing. We'll evaluate residential value, developer value, and the open-market opportunity side-by-side — then recommend the strongest path for your goals.